FRANCHISE SPEAKER SERVICES
As a franchise speaker, I like to take the time to connect with and really understand the brand and business and people involved. This happens over a few phone calls, reading your materials, talking with franchisees (when appropriate) and other research and investigation I can consider – the more I know the better I can approach and provide appropriate solutions. I can build in and customize my presentation and talk to use their “brand language” and also address issues that are identified, specific to the brand and audience.
I like to arrive the night before the franchise speaking session, attend sessions before my time, and mingle with corporate staff and franchisees to get a sense of the mood attitude and culture of the brand and system.
My “Franchise Lifecycle” program is applicable to most any franchise system, appealing to franchisees in all four phases of growth, and giving each perspective, understanding and clarity about what things look like when they are going bad, and going good, and what to do about it. Each phase is reinforced with a real-life story to illustrate the principles of each phase, and helps the material be very relevant and meaningful to the audience.
Often there is time for questions and answers with the audience, I like to give them a chance to ask for clarifications or how a particular situation might apply to them.
John has twice recently been a featured speaker at our events, which targeted a franchisee audience – specifically, helping them strengthen their personal businesses and networks while building a better relationship with their franchisor. The content John discussed made a definite impact on the franchisees in attendance. Many cited his presentation (and specific segments of it) as being revelatory, whether as new ideas for improving their own business or as reassurance that the issues they’ve encountered are not unique to them and can be overcome.
Working with John was a very positive experience. We provided him with an arsenal of information in preparation for our event, which went smoothly in the way of flow and delivery. The crowd, which was a very seasoned group of owners who have “heard it all” over the last 20 years, was very engaged. His approach is very inviting, humble and open minded.
John is an excellent panelist or speaker for any franchise related event. We have tapped into his knowledge for a few events and are always impressed with his contribution. He is always well prepared, and has experience from the franchisor executive team, franchisee, and various board positions. His openness and willingness to share best practices and mistakes he has made or seen along the way is extremely valuable. You can’t find better energy, or a person that cares more about the franchise industry and helping business owners get stronger, than you can in John Francis!
I could see a shift in our franchisees after just 90 minutes with John Francis. He offered up clear, concise best practices for our franchisees during our annual conference, and he was able to relate to each and every one of them – no matter where they happen to be in their franchisee lifecycle.
John Francis is a great communicator and has a wealth of information to offer. John explained the importance of strategic thinking, vision and planning when considering future expansion within a franchise system. He provided spot-on analysis and explanation. He left our group feeling empowered and ready to take the next steps to grow the brand.
John is a true professional in every sense. He served as our Keynote Speaker at Seva’s President’s Cabinet Conference in April of 2015. Not only did our Franchise Partners remain engaged by his message throughout the meeting, but they also liked him as a person and enjoyed getting to know him throughout the day. John also collaborated with me on the event for weeks in advance. He made sure that the message he delivered aligned with our company and it’s values.